Welcome! I am passionate about integrating marketing theory and technological innovations into real business practice to make the business world better.
My research pipeline includes two streams:
- Social ties and tech adoption in salesforce (e.g., informal networks, AI integration)
- Marketing decision-making in healthcare (e.g., visual biases, aesthetic paying)
Most of my current projects involve collaborations with leading industry partners across healthcare, high-tech, retail, and education sectors. Through my dean-level advisors from top business schools in North and South China, along with personal connections, I have established partnerships with eight companies. I primarily use field experiments, causal inference, and machine learning, complemented by lab and survey methods.
Curriculum Vitae (PDF)
Research Interests
Substantive: Salesforce, Healthcare, Tech Application
Methodological: Causal Inference, Field Experiments, Machine Learning