Teaching Experience
Instructor, Principles of Marketing
University of Utah, Spring 2025
Independently teaching 45 undergraduate students. Redesigned curriculum integrating real-world case studies and data-driven learning modules.
Teaching Assistant, Principles of Marketing
University of Utah, Fall 2024
Led discussion sections for 30 students and graded assignments for a class of 120 students.
Teaching Assistant, Marketing Analysis
University of Utah, Fall 2023
Conducted lab sessions on statistical analysis using R and STATA for marketing applications.
Teaching Assistant, Marketing Research
University of Utah, Spring 2022 & Spring 2023
Mentored student research projects, taught survey design and experimental methods.
Teaching Assistant, IS & Marketing Introduction
Nanjing University, Fall 2018 & Fall 2019
Supported diverse learning needs and graded assignments for classes of 80+ students.
Service & Leadership
Reviewer
AMA Winter Conference, 2025
Reviewed manuscript submissions in quantitative marketing and strategy tracks, focusing on machine learning and causal inference applications.
Marketing Lab Manager
University of Utah, Spring 2022 & Fall 2024
Managed lab operations serving 700+ students annually, coordinated between faculty and students, facilitated 30+ experimental sessions and research projects.
Curriculum Consultant
Jilin University, 2024
Advised on integrating machine learning modules into undergraduate marketing curriculum, facilitated collaboration with Computer Science department to enhance program appeal and enrollment.
Organizer, Quantitative Marketing Reading Group
Nanjing University, 2019-2020
Founded and led weekly seminars discussing cutting-edge research in marketing analytics and strategic decision-making.