Working Papers

• Optimizing the Use of a Large Language Model as a Co-Pilot in Customer Services
  with Tianyu Gu, Paul Hu (Utah IS)
• Real-Time Video Analysis: Unveiling New Frontiers in Consumer Cognition Research
  with Yu Zhu (Delaware IS)

Work-in-Progress

• Informal Ties and Sales Agent Turnover: Evidence from Randomized Dormitory Assignment
  with Yulin Hao (Rochester MKT)
• Econometric Modeling of Price Optimization in Hyper-Diverse Product Ecosystems
  with Yulin Hao (Rochester MKT)
• Purchase Patterns and Visual Analytics: Mapping Time-Dependent Compliance and Perception in Retail Environments
  with Arul Mishra, Himanshu Mishra
• Unlocking the Black Box of Language Models: Bridging Consumer and Machine Cognition for Enhanced Performance
  with Yu Qin (ASU IS), Olivia Sheng (ASU IS)