About Me
I am currently a Ph.D. candidate in Marketing at the University of Utah, expected to graduate in 2026. My research spans causal inference, lab and field experiments, machine learning marketing, and computational market intelligence through LLMs.
My research agenda benefits from strategic industry partnerships. I collaborate with a major organization of over 500 sales agents to study salesforce effectiveness and organizational strategy. In retail, I work with a large chain retailer to investigate consumer behavior through comprehensive shopping data. These empirical investigations extend to collaborations with automotive manufacturers, creative design firms, STEM training centers, and healthcare providers, enabling rigorous examination of marketing phenomena across diverse business contexts.